sellequipment

Once the manufacturer of Wheaties started using that USP in their printed advertising and radio campaigns, the sales of the product literally exploded!And here is one way you can develop a USP for your business.. Write them out one by one.Ask the question: "What are all benefits of using my product (service)?"As a home based entrepreneur, also ask: "What benefit is most important to my customer?"And also, ask: "Does my competition offer that Unique Benefit?"If "no".Home based entrepreneurs and online business owners are always looking for ways to improve their marketing program. By showing an improvement in their annual marketing program, the business firm can attract new customers, show significant annual revenue (sales) increases, record attractive and higher profit margins, and record substantial improvements in their annual cash flow.Remember that customers buy BENEFITS and not features."What problem does your product solve?"If you can identify a problem that your product solves, you may be able to develop a USP from that problem-solving function.The candy that melts in the mouth produces a better and more satisfying customer experience. By showing an improvement in your annual marketing program, your business firm can attract new customers, show significant annual revenue (sales) increases, record attractive and higher profit margins, and record substantial improvements in your annual cash flow.It can be used as a headline for an electronic ad on the inteet.And don't forget that a USP can be used in a variety of ways by the home based business owner.If that is one of the Dominant Buying Motives, then the car salesman can point this out to the prospect during the sales conversation.Customers don't want the candy to melt in their hands.The USP can be included in the headline of a printed advertisement. Doing this will provide a tool for you to improve the results of your marketing program.Now, let me explain the marketing tool that I am talking about.The phrase goes back to the 1920's. It took advantage of the fear factor of purchasing an unreliable product."The Loneliest Man In Town Was The Maytag Repairman.